Who it is for: Students, graduates and professionals looking to build a foundation in digital marketing with no prior experience required.
40 days · Weekend teaching · Portfolio assessment
What you will learn
This foundational module introduces the principles of digital marketing and consumer psychology. You will explore how consumers discover, evaluate and engage with brands online, and build the core skills needed to plan and execute digital campaigns.
Learning outcomes
- Apply core digital marketing principles across major online channels
- Analyse consumer behaviour and decision-making in digital environments
- Plan and structure a digital marketing campaign from brief to execution
- Evaluate campaign performance using industry-standard metrics and tools