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Digital Marketing with AI Professional Programme

Campaign-based digital marketing and brand strategy, augmented by AI. Choose a single 40-day module, or complete all three modules for the full programme.

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Choose a module or the full programme

Each module is a 40-day intensive, taught at weekends, and stands on its own. Take one, or take all three.

Option A: a single module

Level 4

Digital Marketing Associate: Foundations & Consumer Psychology

40 days, intensive

Who it is for: Students, graduates and professionals looking to build a foundation in digital marketing with no prior experience required.

No prior background needed.

  • Online
  • WisGrad Campus, Kochi
  • Hybrid
Enquire about this module
Level 5

Digital Marketer: AI-Augmented Campaigns & Content

40 days, intensive

Who it is for: Learners who have completed Level 4 or who have equivalent foundational digital marketing experience.

Prior knowledge required. An admissions officer will assess it.

  • Online
  • WisGrad Campus, Kochi
  • Hybrid
Enquire about this module
Level 6

Brand Strategist: Global Marketing Leadership

40 days, intensive

Who it is for: Learners who have completed Levels 4 and 5, or experienced marketers seeking a strategic, senior-level credential.

Prior knowledge required. An admissions officer will assess it.

  • Online
  • WisGrad Campus, Kochi
  • Hybrid
Enquire about this module

Option B: the complete programme

Digital Marketing with AI Professional Programme

All three modules, taken in order from Level 4 to Level 6 and run back to back. The programme is planned around four months, subject to the delivery schedule. It earns a UWL Certificate of Completion for each module and the WisGrad Certified Professional award.

Intakes: April, August, December

Enquire about the full programme

Start dates

This programme has a new intake every four months: April, August, December. A new module starts about every 40 days, so you can also join a single module when it begins.

These are planned start months. The admissions team confirms exact dates when you enquire.

  1. Day 0Level 4 starts
  2. Day 40Level 5 starts
  3. Day 80Level 6 starts
  4. Around month 4Full programme complete, subject to the delivery schedule

Businesses of every size need skilled digital marketers

1–2MSkilled digital marketers India is projected to need by end of 2026
90%+Of Indian businesses raised digital marketing budgets last year
₹1.2 trillionDigital advertising spend in India, 2026
₹3–6 LPATypical entry-level salary range

Figures as stated in the WisGrad Prospectus 2026. LPA means lakh rupees per year.

Module details

Open a module to see what it covers.

Level 4Digital Marketing Associate: Foundations & Consumer Psychology

Who it is for: Students, graduates and professionals looking to build a foundation in digital marketing with no prior experience required.

40 days · Weekend teaching · Portfolio assessment

What you will learn

This foundational module introduces the principles of digital marketing and consumer psychology. You will explore how consumers discover, evaluate and engage with brands online, and build the core skills needed to plan and execute digital campaigns.

Learning outcomes

  • Apply core digital marketing principles across major online channels
  • Analyse consumer behaviour and decision-making in digital environments
  • Plan and structure a digital marketing campaign from brief to execution
  • Evaluate campaign performance using industry-standard metrics and tools
Level 5Digital Marketer: AI-Augmented Campaigns & Content

Who it is for: Learners who have completed Level 4 or who have equivalent foundational digital marketing experience.

40 days · Weekend teaching · Portfolio assessment

What you will learn

This applied module focuses on creating and managing digital campaigns using AI-augmented tools and techniques.

Learning outcomes

  • Create and optimise digital marketing campaigns using AI-augmented tools
  • Develop content strategies that leverage AI for personalisation and scale
  • Manage multi-channel campaigns across paid, owned and earned media
  • Analyse campaign data to inform iterative optimisation decisions
Level 6Brand Strategist: Global Marketing Leadership

Who it is for: Learners who have completed Levels 4 and 5, or experienced marketers seeking a strategic, senior-level credential.

40 days · Weekend teaching · Portfolio assessment

What you will learn

This advanced module develops strategic brand and marketing leadership capability.

Learning outcomes

  • Develop and articulate a global brand positioning and marketing strategy
  • Lead cross-market campaigns adapted to diverse cultural and regulatory contexts
  • Evaluate brand equity, market position and competitive dynamics at a strategic level
  • Present strategic marketing recommendations to senior leadership and boards

Where this can lead

Typical roles in this field, from your first job to senior leadership. Take a single module to build skills for one step, or the full programme to prepare for the whole climb.

Early career

₹3–6 LPA typical entry-level range

  • Digital Marketing ExecutiveRuns day-to-day online campaigns and channels.
  • SEO SpecialistHelps websites rank higher in search results.
  • Social Media ManagerPlans and manages a brand's social channels.
  • Content StrategistPlans content that attracts and keeps an audience.
  • Marketing AnalystMeasures what is working and where to improve.

Mid career

 

  • Performance Marketing ManagerManages paid campaigns to hit measurable targets.
  • Brand ManagerLooks after how a brand is positioned and seen.
  • Growth Marketing ManagerTests and scales ways to win and keep customers.

Senior

₹15–25 LPA at senior specialist level

  • Head of Digital MarketingLeads digital strategy and the marketing team.
  • Chief Marketing Officer (CMO)Leads marketing across the whole organisation.

Industries hiring

  • E-commerce & D2C Brands
  • IT & SaaS Companies
  • Banking, Financial Services & Insurance (BFSI)
  • Media & Entertainment
  • Retail & FMCG
  • Travel & Hospitality
  • Healthcare & EdTech
  • Advertising & Digital Agencies

Roles and pay ranges are indicative. Roles and industries are from the WisGrad Prospectus 2026, and the stages and descriptions are a guide. They are not a promise of a job or salary. LPA means lakh rupees per year.

Certification

A single module
UWL Certificate of Completion
All three modules, in order
Also the WisGrad Certified Professional award
Assessment
Applied portfolio, no written exams
Programme type
Professional Development Programme

Ready to start Digital Marketing?

Next intakes: April, August, December. Enquire about a single module or the full programme and an adviser will confirm the exact start dates.

Two marketing professionals reviewing campaign results on a laptop
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